Consistency is key in social media. You want to make sure that your content is fresh and in front of your audience.
So, the best way to achieve that is to post at least 6 times a day…
No-No. Please don’t do that.
There’s sharing and then theres oversharing. Let’s talk about the 3 Biggest Social Media No-No’s…
First, let’s take a look at this handy-dandy graphic that shows how long content lasts:
As you can see, the length of time content lasts greatly differs depending on the social platform you are using. For the purpose of this post, I am going to focus on Instagram and Facebook.
- Posting multiple times a day.
Posting multiple times a day on Instagram and Facebook is not needed. And frankly, not wanted. Nobody wants to scroll through their feed and see 20 posts from you, clogging up their newsfeed. Posting 1-2 times a day, with strong content, is more than enough to make yourself known.
2. Sharing multiple graphics/images all at once.
PLEASE don’t do this! You want to spread your content out throughout the day to be seen more. Research the best times in the day to post. This goes more into researching your audience and insights. I’ll discuss that for a later post.
3. Repeatedly sharing the same image over and over again, every hour, on the hour.
STOP! Nothing will make your audience click the “Unfollow” button faster than seeing the same graphic non-stop. You want people to enjoy your feed, not groan at it.
Having a strong social media strategy with fresh and relevant content is the way to turn a follower into a client. Everyone likes when people share, just remember to share responsibly.
Speaking of sharing…did you enjoy today’s post? Feel free to share it with the world!
Until next time!
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